Saturday, June 30, 2007

Keeping Track of Smartphone Use Statistics....

M:Metrics

SEATTLE, Wash June 25, 2007 — M:Metrics, the mobile market authority, today announced the rankings of the top mobile Web companies among smartphone users in the United States and the United Kingdom, for the month of April.

Top 10 Mobile Web Companies Visited By Smartphone Users by Percent Active Reach April 2007 ("Company" is an aggregate of company owned domains)

United States

Company Total
Google Inc. 62.48%
Yahoo! Inc. 33.54%
Microsoft Corporation 33.36%
AT&T Inc. 21.22%
Time Warner Inc. 19.06%
The Walt Disney Company 17.00%
News Corporation 15.54%
Sprint Nextel 15.29%
The Weather Channel 15.28%
eBay Inc. 14.19%

United Kingdom

Company Total
Google Inc. 30.94%
Orange Personal Communications 21.68%
British Broadcasting Corporation 20.90%
Microsoft Corporation 17.75%
Vodafone Group PLC 16.79%
eBay Inc. 13.08%
O2 (UK) Ltd, Service Operations 12.77%
Hutchison Whampoa Limited 12.67%
Yahoo! Inc. 10.97%
Deutsche Telekom AG 10.71%

About M:Metrics

M:Metrics is the pioneer in measuring consumer consumption of mobile content and applications, benchmarking the performance of carriers, handset OEMs, platform vendors, media companies and others. M:Metrics monthly syndicated services empower senior executives in the mobile content and wireless applications sector to make better business, creative, and production decisions informed by highly granular and verifiably true measures of subscriber consumption. M:Metrics, Inc is a private, venture funded corporation headquartered in Seattle, Washington with offices in San Francisco, California.

About M:Metrics Data

Based on continually refreshed samples of nationally representative mobile phone consumers, M:Metrics reports summarize market size, device reach, and key demographic and mobile phone usage characteristics. The data presented here is drawn from an extensive survey questionnaire that collects specific device model and carrier subscription information from each month's sample of mobile phone consumers, and also drills down into specific details related to current and past usage of various mobile phone applications and content. Data collected from each sample are statistically balanced and projected to the total national population of mobile phone consumers.

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