Worldwide shipments of GPS-integrated mobile devices will grow at an annualized rate of nearly 40% over the next five years, reaching 834 million units in 2012, according to Parks Associates' new report: "GPS: A Path to New Applications on Mobile Devices".
The report looks at a variety of mobile devices, including personal navigation devices (PNDs), mobile handsets and smartphones, portable media players, and personal digital assistants (PDAs). “Mobile handsets and smartphones will constitute the majority of shipments up to 2012, but PNDs will remain the most widely used and preferred navigation choice in the next three years,” said Harry Wang, senior analyst, Parks Associates.
"GPS will come to your mobile handset as a standard feature, but mobile carriers are still a couple of years away from turning GPS into a money-making, mass-market feature," Wang added. “Currently, consumers prefer PNDs thanks to the combination of a bigger screen, more versatile functions, and growing affordability”.
"The use of navigational services on mobile phones will lag behind adoption of PNDs and GPS-integrated handsets in the near term, [but] carriers can boost consumer interest and usage by developing flexible and innovative services and revenue models."
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