SMARTPHONE APPLICATION MARKET TO REACH US$15.65 BILLION IN 2013
Research2Guidance
4 March 2010
An upswing in the market share of “smart” devices, along with an increase in application focus from OEMs, OS developers and mobile network operators will drive yearly app revenues from US$1.94 billion (2009) to US$15.65 billion in only four years, according to our most recent research findings.
The application market’s growth is driven by the widespread push of advanced handset capabilities by the mobile industry and the increasingly-connected global consumer base. This trend will continue, seeing global smartphone users numbering 970 million by the end of 2013.
Installed Base of Smartphone Application Users, 2009-2013
The application market’s growth is driven by the widespread push of advanced handset capabilities by the mobile industry and the increasingly-connected global consumer base. This trend will continue, seeing global smartphone users numbering 970 million by the end of 2013.
Installed Base of Smartphone Application Users, 2009-2013
The audience is already poised to triple this year to about 300 million, the researchers claimed.
App development has maintained extremely rapid growth over the past two years, particularly among the Android and iPhone platforms. The latter is now estimated to have over 150,000 apps after starting with just over 500 in July 2008. Android started later and with a much smaller pool of roughly 30 apps but has since grown to over 20,000 titles in roughly a year and a half.
BlackBerry App World, the Palm App Catalog and Windows Marketplace have also had a limited amount of success, although the latter may experience a "reboot" as Windows Phone 7's incompatibility will force many to rewrite apps to support the new OS.
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