MOBILE PHONE FINAL MARKET SHARES 2009

Repeat After Me: The Rival to the Blackberry is NOT the iPhone

from Communities Dominate Brands by Tomi T Ahonen

MOBILE PHONE FINAL MARKET SHARES 2009

So, now we have the final numbers. And it looks like this for the top 10 biggest mobile phone handset makers for 2009. Note that these numbers (including last year's market shares) have been adjusted for the unlicensed ie pirated phones, so note, 'last year' numbers have also been adjusted. So I am not 'fiddling with the numbers' where earlier reports had Nokia 2008 market share at 39%, Samsung at 16%, Motorola at 9% etc. All have been adjusted to include the pirated phones.

Here are the final market share numbers for all top 10 biggest mobile phone manufacturers for 2009 including the 2008 market share in parenthesis:

1.   Nokia .............. Finland............432 million.....34%  (36%)
2.   Samsung..........South Korea.....227 million.....18%  (15%)
3.   LG....................South Korea.....118 million.....  9%  (7%)
4.   ZTE..................China.................60 million.......5%  (4%)
5.   SonyEricsson....Japan/Sweden....57 million......5%  (7%)

6.   Motorola............USA..................55 million.......4%  (8%)
7.   RIM...................Canada..............35 million......3%  (2%)
8.   Huawei..............China.................31 million......3%  (2%)
9 .  Sharp................Japan.................27 million......2%  (3%)
10. Apple.................USA..................25 milllion.......2%  (1%)

All other branded phones....................74 million.....6%  (6%)
Pirated 'unlicensed' phones..............120 million.....10%  (8%)

Total sales for 2009........................1,260 million (=1.26 Billion) (was 1.31B in 2008)