Tuesday, February 23, 2010
Google goes Mobile First
So the biggest mobile industry event of the year, Mobile World Congress in Barcelona is now over. We heard a lot about the mobile industry and its latest smartphones and amazing numbers of users, services, apps, revenues etc. One of the astonishing statements to come out of Barcelona was Google's CEO Eric Schmidt, who said that from now on, Google will follow a 'Mobile First' strategy. They mean, that for any new innovation or service or app or product they develop - mind you this is the biggest internet company on the planet - as well as the most profitable internet company - they will launch all new introductions to mobile first - yes, mobile version before a 'legacy PC internet' version. (Sounds like Google is placing the 7th mass medium - mobile - ahead of the 6th mass medium ie the internet).