Just assume that all mobiles being sold in the US currently have GPS buildt-in... and that adverstment ain't going to pay the bills... or "Mommy, the screens too small!!! I want an Android!"
SAN FRANCISCO — The rising availability of connected portable navigation devices (PNDs) and continued growth of location-based services were big topics at the GPS-Wireless 2008 conference here.
To make a point about where the market has gone in 10 years, Marc Prioleau, deCarta's vice president of marketing, held up a bulky, mid-1990s-era PCMCIA card with integrated GPS. "At Trimble, we sold about 10 of these. Now, companies like Nokia have GPS integrated into 35 million devices," he said.
Services available on the mobile phone, such as navigation, will continue to be one of the market drivers for LBS, said Doug MacMillan, Nokia director of technology insight and promotion. "It's going to be clearly about services. Right now, we have about 40 percent market share," he said. "In North America, there will be 85 percent of phones [with navigation capability]. That number is about 50 percent in Europe and 10-15 percent in Asia."
The sale of advertising around traffic information has been a $300 million-a-year business for Westwood One, said Bill Martin, the company's senior vice president for interactive traffic services. "When we expand the model into the telematics space, the automobile is one our biggest single [markets]," he said. "What doesn't help the market is some of the interfaces that most drivers see. When selecting a specific route, seeing an icon on a 2.1-inch screen isn't the best option, as it is not actionable. The interface has to allow the driver to make a decision."
My conclusion... Google's future will be in your hand with a screen just big enough...