Millennial Media: Apple OS Grows By 3...

Millennial Media: Apple OS Grows By 36 Percent In June, Android Up By 23 Percent

from TechCrunch by Leena Rao

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Mobile ad network Millennial Media, which claims that its network reaches 82 percent of 72 million mobile web users in the U.S., is reporting that globally, Apple OS requests are up by 36 percent in June, after dropping 33 percent in May.

Android requests continued to rise, and grew another 23 percent month over month. Android is now up a whopping 439% since January. iPad requests are also increasing at a fast rate, growing 206 percent in June, after rising 160 percent in May. RIM ad requests increased percent month-over-month, posting a 41 percent increase in requests since January.

In terms of ad impressions, Apple’s OS remained the leading Smartphone OS on Millennial’s network in June with a 56 percent share of impressions and an 8% growth month-over-month. RIM was the second largest Smartphone OS for the eleventh consecutive month, representing a 17 percent share of impressions for June, dropping by 2 percent from last month. Android’s OS remained the third largest operating system in for the fourth consecutive month, representing 11 percent of impressions, dropping by 4 percent from May.