Geotagging Imagery and Video

IsWHERE is a log of my thoughts, reflections, and news/blog links on the emergence of image and video geospatial tagging. On May5th this year, I opened a second blog to deal with more detailed aspects of tools for FalconView and TalonView can be found at RouteScout. Trends I want to try and follow are the various disruptions resulting from spatial smart-phones, how many GPS devices are out there, smart-cameras, and other related news. And yes, I have a business interest in all of this. My company Red Hen has been pioneering this sort of geomedia for more than a decade.

So beyond a personal blog, I also provide a link to IsWHERE a shareware tool created by Red Hen Systems to readily place geoJPEG or geotagged imagery and soon GEM full motion media kept on your own computer(s) into Google Earth/Map from your File Manager media selection. Works great for geotagged images from Nikon, Ricoh, Sony, iPHONE, Android and all geo-smartphones that can create geotagged images. IsWhere - read about it

IsWhere Free Download (XP and VISTA)


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Thursday, March 18, 2010

Google Awarded Location Patent

Google Awarded Location Patent

March 17, 2010  By: Janice Partyka GPSWorld

Google was awarded a killer patent for the use of location information in advertising. The search giant can leverage the patent to control the use of location information in ads, one of the most targeted and hence, lucrative, parameters of mobile and web-based advertising. The patent covers all the good stuff: using location for targeting ads, setting a minimum price bid for an ad, offering performance analytics, and modifying the content of an ad. It enables advertisers to enter location data to improve targeting, and track ad performance according to location metrics and analytics.

In the patent, Google describes using location information as an attribute to determine ad placement, tracking performance in different geographic areas and, perhaps most importantly, targeting potential customers based on their location. "The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience," states Google. 

How will Google use the patent? Sometimes large companies obtain patents as a benign and simple defensive action to ensure their rights are not challenged, and not as a ploy to collect licensing fees or stop other company’s operations. In the case of Google, I’m putting my money on a Darth Vader scenario. It would hurt a Silicon Valley nemesis, Apple, who, like Google, recently purchased a mobile advertising company.

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