By Jean Crumrine and Paul Carton
ChangeWave March 31, 2010
ChangeWave’s latest consumer smart phone survey shows the Google (GOOG) Android mobile operating system is continuing to have a massive and transformational impact on the smart phone market.
The March 9-23 survey of 4,040 consumers provides an up-close look at the meteoric rise of the Android OS and the resulting pressure it’s putting on smart phone competitors in general, and Palm (PALM) and Research In Motion (RIMM) in particular.
The Rise of the Android OS
The Google Android OS has nearly doubled its market share in the three months since our previous survey in December. Among respondents who currently own a smart phone, 7% say it uses an Android mobile operating system compared with just 4% three months ago.
The Apple iPhone OS (32%) is the only other operating system showing increased market share since December, up 3-pts. While the RIM OS (37%) remains the leader of the consumer market, since December it's down 1-pt.
Looking ahead, the explosive demand for the Android OS is likely to continue – with 30% of those planning to buy a smart phone in the next 90 days saying they’d prefer to have the Android OS on their new phone. That’s a huge 9-pt jump since December and a five-fold increase from just six months ago.
Here's a close-up look at the change in mobile OS preferences among future smart phone buyers. Note the 9-pt Google Android surge since December is by far the biggest increase.